What is store analytics?
Store analytics is the practice of measuring how your business performs — sales revenue, order volume, traffic to your storefront, and which products customers buy. Cartva provides built-in reporting so you can answer basic questions without exporting data to spreadsheets or third-party tools.
Analytics turns raw order and visit data into decisions: which products to promote, when to run discounts, and whether marketing efforts are driving results.
Core metrics
- Total sales — Revenue over a selected time period
- Orders — Number of completed purchases
- Average order value — Total sales divided by order count
- Traffic — Visits to your storefront
- Top products — Items ranked by units sold or revenue
How it works on Cartva
Analytics lives in the Analytics section of your dashboard.
Dashboard overview
The main analytics view shows trends over time — daily, weekly, or monthly depending on your selection. Compare current performance to previous periods to spot growth or decline.
Product performance
Drill into product-level data to see which SKUs generate the most revenue. Use this to decide restocking priorities, discontinuations, or promotional focus.
Traffic data
Cartva tracks visits to your storefront. Traffic alone does not equal sales, but comparing traffic to conversion rate reveals whether you have a traffic problem or a checkout problem.
External analytics
For deeper attribution — especially from paid ads — connect Google Analytics and Facebook Pixel in Settings. These tools supplement Cartva's native data with channel-specific visit and conversion tracking.
Reports
Generate performance reports for accounting, tax preparation, or internal review. Export options depend on your plan and dashboard features.
Who it's for
Analytics matter once you are actively selling and making decisions based on results.
Good fit:
- Merchants running promotions who need to measure impact
- Growing stores deciding which products to expand or cut
- Businesses reporting revenue to partners or accountants
- Sellers optimizing ad spend who need conversion data
Less urgent for:
- Brand-new stores with no sales yet — focus on launch first
- Merchants with a single product and obvious daily volume
What you control vs what Cartva handles
| You control | Cartva handles |
|---|---|
| Which date ranges and metrics to review | Data collection from orders and storefront visits |
| External tracking IDs (Google, Facebook) | Native dashboard charts and summaries |
| Business decisions based on insights | Accurate order total recording at checkout |
| Product and marketing changes in response to data | Report generation from stored transaction data |
You interpret the numbers and act on them. Cartva aggregates transactional and visit data automatically.
Pricing model
Built-in analytics are included in your Cartva subscription. There is no per-report or per-metric charge on standard plans.
Optional costs:
- Google Analytics — Free tier available from Google
- Facebook Pixel — Free; ad spend is separate
- Advanced reporting features — May vary by Cartva plan tier
Analytics should be treated as a core included capability, not an add-on expense.