Understanding Analytics Reports
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Written by Cartva TeamUpdated 2026-04-05
1 min read
Analytics & Performance Reports
The Analytics dashboard provides a bird's-eye view of your business health — revenue, traffic, and which products are selling.
In 1 minute (Beginner)
- Open Analytics
- Check revenue and conversion rate
- Review product performance
- See where your traffic comes from
Step 1 — Open Analytics
Click Analytics in the left menu to see your store's overall performance at a glance.
Step 2 — Revenue and conversion
Review Total Revenue and Conversion Rate — the percentage of visitors who actually purchased.
Step 3 — Product performance
Check which products are your best-sellers and which ones aren't moving, then adjust stock and promotions accordingly.
Step 4 — Traffic sources
See where your customers come from (WhatsApp, Facebook, direct links) so you can focus your marketing where it works.
Tips
- Compare each week to the last to spot trends early.
- Double down on the traffic source that brings the most orders, not just the most visits.
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