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Understanding Analytics Reports

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Written by Cartva TeamUpdated 2026-04-05

Analytics & Performance Reports

The Analytics dashboard provides a bird's-eye view of your business health — revenue, traffic, and which products are selling.

In 1 minute (Beginner)

  • Open Analytics
  • Check revenue and conversion rate
  • Review product performance
  • See where your traffic comes from

Step 1 — Open Analytics

Click Analytics in the left menu to see your store's overall performance at a glance.

Step 2 — Revenue and conversion

Review Total Revenue and Conversion Rate — the percentage of visitors who actually purchased.

Step 3 — Product performance

Check which products are your best-sellers and which ones aren't moving, then adjust stock and promotions accordingly.

Step 4 — Traffic sources

See where your customers come from (WhatsApp, Facebook, direct links) so you can focus your marketing where it works.

Tips

  • Compare each week to the last to spot trends early.
  • Double down on the traffic source that brings the most orders, not just the most visits.

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